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Research papers

Does international marketing exist?

There are a number of factors that continue to form an obstacle to International marketing; and economic developments of recent years make ft difficult to forecast a favourable future for trans-national marketing efforts. This afternoon I should like...

Catalogue: Seminar 1976: International Market Research
Author: W. de Groot van Embden
April 1, 1976
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Citation

de Groot van Embden, W. (1976a, April 01). Does international marketing exist?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/does-international-marketing-exist-


Research papers

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research
Author: John R. Goodyear
April 1, 1976
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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


Case studies

Research in the Middle East

The paper deals with the problems encountered and methods applied in carrying out a research assignment regarding the marketing of honey to the Middle East. The survey covered the whole area but concentrated on Saudi Arabia, Kuweit and Algeria...

Catalogue: Seminar 1976: International Market Research
Author: George V. Vassiliou
April 1, 1976
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Citation

Vassiliou, G. V. (1976a, April 01). Research in the Middle East. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-in-the-middle-east


Research papers

Features in international marketing and the international entry strategy

There is no difference between international marketing and domestic marketing. International (and multinational) marketing is only more complicated: the variables of the environment in many countries differ still from the variables in the...

Catalogue: Seminar 1976: International Market Research
Author: Arnold B. Bakker
April 1, 1976
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Citation

Bakker, A. B. (1976a, April 01). Features in international marketing and the international entry strategy. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/features-in-international-marketing-and-the-international-entry-strategy


Research papers

Using an international group

This paper discusses the various approaches that can be used when conducting international research with particular reference to the benefits of working with a Multinational Research Company or Group. The approaches that a company can adopt when...

Catalogue: Seminar 1976: International Market Research
Author: Ian Jarvis
Company: Burke, Inc.
April 1, 1976
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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/using-an-international-group


Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976
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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/why-when-and-how-cross-cultural-behaviour-studies


Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975
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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research papers

Market research in product development

In this paper it is hoped to examine some of the problems which confront companies which have new compounds showing promise and which are likely to be available as ethical prescription products after the successful conclusion of clinical trials....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Jack H. Hayhurst
March 1, 1975
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Citation

Hayhurst, J. H. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-in-product-development--1315